Hedgehog Concept

Over the last 30 years, I have read many business books and magazines. Few have been as meaningful as Jim Collins’ work Good to Great. In particular, his chapters on Level 5 leadership (subject of a post to come) and the Hedgehog Concept have become guiding principles.
My top of mind take on our Hedgehog Concept:
World Class: Fitting windows and doors that meet the owners / architect / builder objectives, optimizes the tradeoff between performance, aesthetics, and price, and saves time and money buy getting the details right the first time.
Economic Model: Profit per order
Passion: Improving how a home or a commercial building “feels” to live in or experience
It’s a start, but not crisp enough nor does it do a great job of conveying our passion
Thoughts?